The Pixel turns 10 on October 4. A decade of launch prices shows how Google's strategy changed.
Google introduced the first Pixel on October 4, 2016, at $649. This Sunday the phone line turns 10.
The base Pixel hit $799 with the Pixel 3, fell to $599 with the Pixel 6 and Pixel 7, then climbed again.
The Pixel 11 starts at $899 with 256GB. The Pixel 11 Pro starts at $1,099 and the Pro XL at $1,299.
Pixel still has a single-digit U.S. share and about 1% of active phones globally, per Counterpoint data.
The Pixel proved Google's software ideas. For value shoppers this fall, the Pixel 10 and 10a beat the anniversary model.
The Google Pixel Turns 10 This Sunday. Its Price Tag Tells the Real Story